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Published on:

11th Dec 2023

Vertical vs. Square: The Changing Landscape of Social Media Content

Dive deep into the ever-evolving world of social media as we explore the nuances between stories, reels, and newsfeed ads. Laura and Lisa shed light on the power of vertical videos, the art of crafting compelling content, and the strategies behind effective advertising. Whether you're a seasoned digital marketer or just dipping your toes into the vast ocean of social media, this episode offers invaluable insights that can transform your approach and elevate your digital game.

Chapters:

  • 00:00:00 - Kickstarting the Social Media Strategy Deep Dive
  • 00:02:15 - Stories vs. Reels: Deciphering Best Practices for Paid Campaigns
  • 00:06:03 - Harnessing the Power of Newsfeed Ads: Unlocking Creativity and Engagement


Links and Resources:

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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