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Published on:

8th Jan 2024

Beyond the Holi-Daze

In this episode, Lisa and Laura navigate the hectic holiday season and guide you through the strategic opportunities of marketing in late December and early January. Tune in as they share insights on how businesses can make the most of the post-holiday period, discussing the benefits of delayed advertising and the unique consumer behaviors during this time.

Chapters:

  • 00:00:00 - Holiday Madness: Challenges Businesses Face in Delivering Holiday Messaging.
  • 00:01:50 - January Opportunities: Surprising Statistics of Post-Holiday Shopping.
  • 00:06:49 - Overcoming Ad Fatigue: How Businesses Can Stand Out by Avoiding the December Advertising Arms Race.
  • 00:10.25 - Planning for Success: Strategic Planning for the First Quarter, Ensuring Businesses are Well-Prepared.
  • 00:11.14 - Industry-Specific Strategies: Advertising Strategies for Retail, Home Improvement, and Other Sectors During the Post-Holiday Period.

Links and Resources:

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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