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Published on:

15th Jan 2024

From Vendor Chaos to AOR Clarity in Media

Dive deep into the intricate world of media buying with Laura and Lisa. Discover the pivotal role of the Agency of Record Letter, a tool that ensures clarity, authority, and exclusivity in vendor relationships. Unravel the challenges of navigating vendor pitches and learn strategies to avoid being "pitch slapped." With insights on payment dynamics, vendor relationships, and the importance of exclusivity, this episode offers a comprehensive guide to mastering the art of media buying. Tune in for a behind-the-scenes look at the strategies that drive successful media operations.

Chapters:

  • 00:00:00 - Introduction to Successful Media Buying Strategies
  • 00:01:15 - The Agency of Record Letter: Securing Exclusivity in Media Deals
  • 00:04:36 - Modern Contracts: Understanding Digital Consent in Media Buying
  • 00:06:54 - AOR Letters: Setting Concrete Boundaries for Effective Purchases
  • 00:08:06 - Establishing Clear Agency Expectations through Signed Agreements
  • 00:09:16 - Enhancing Client-Agency Relations: The Power of Biweekly Check-ins


Links and Resources:

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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