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Published on:

30th Jan 2024

Sponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken Game

Join Laura and Lisa on this exciting episode of The Paid Media Playbook by Double Z Media as they share their firsthand experience at a recent Kraken game. From the thrill of the match to the disappointment of the loss, the duo explores the diverse world of sponsorships, dissecting the marketing strategies behind the myriad brands that adorned the stadium.

Get ready for a lively discussion as they break down the standout sponsors, from national giants to local gems, and ponder the effectiveness of static vs. dynamic advertising. Discover the unexpected placements, like hospitals vying for attention amidst the action-packed game. With a keen eye for detail, Laura and Lisa dive into the intriguing world of sponsorship choices, questioning the rationale behind each brand's presence and sharing their own ideas for a winning sponsorship approach.

Whether you're a seasoned marketer or just curious about the intricacies of stadium advertising, this episode provides valuable insights, laughs, and a unique perspective on how brands vie for your attention in the midst of sporting excitement. Tune in for a fun-filled discussion and learn why, according to Laura and Lisa, if you're going to sponsor a hockey game, it better be the Zambonis! 🏒✨


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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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