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Published on:

5th Feb 2024

Pause or Persist? Navigating Website Gripes in Marketing

Join Laura and Lisa on another insightful episode of "The Paid Media Playbook" by Double Z Media. In this episode, they delve into a common dilemma faced by marketers - the decision to halt advertising because of dissatisfaction with a company's website. Discover why this knee-jerk reaction might not be the best strategy and explore practical alternatives to keep the traffic flowing. Don't miss out on valuable insights from seasoned media buyers on navigating the delicate balance between website revamps and maintaining a strong online presence.

Chapters:

  • 0:00 - 00:45: Introduction to the Paid Media Playbook by Double Z Media.
  • 00:45 - 02:30: The common scenario of clients halting advertising due to dissatisfaction with their website. Laura and Lisa share their experiences as media buyers.
  • 02:30 - 04:15: Discussing the prevalent discontent with websites among clients and the potential pitfalls of completely stopping advertising.
  • 04:15 - 06:30: The importance of identifying specific issues with websites and the misconception around needing a complete overhaul.
  • 06:30 - 08:15: The disconnect in creating simple landing pages and the reluctance to take small steps to maintain online presence during website revamps.
  • 08:15 - 10:00: The risks associated with a prolonged hiatus from advertising, the impact on search rankings, and the value of maintaining momentum. Highlighting the effectiveness of landing pages as a temporary solution.
  • 10:00 - 10:45: Wrapping up the episode with a discussion on the significance of a clear call-to-action on landing pages and the need for a strategic approach to website improvements.


Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. We unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned marketing professional, or just interested in the dynamics of digital advertising, this podcast is your playbook for paid media mastery.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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