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Published on:

27th Nov 2023

The Profitable Side of Every Online Click

Laura and Lisa dig deep into the intricate world of online advertising, exploring the nuances of brand awareness, paid search, and the often misunderstood realm of ad attribution. Our discussion unravels the misconceptions surrounding how audiences discover brands online and the true value of a click. From the challenges of industry-specific advertising to the secrets of SEM and SEO, this episode offers a comprehensive guide to mastering the digital ad space. Tune in to uncover the strategies that can propel your brand to the forefront of the digital landscape.

Chapters:

  • 00:00:00 - Introduction to Mastering Online Advertising Strategies
  • 00:02:13 - Decoding Paid Search: Unlocking Maximum ROI
  • 00:04:56 - Integrating Paid Search into Comprehensive Campaigns
  • 00:07:39 - The Symbiotic Relationship: Paid Search Meets Brand Awareness


Links and Resources:

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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