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Published on:

18th Oct 2023

AI & Authenticity: Striking a Balance in the Digital Dialogue

Dive into a riveting conversation between Lisa and Laura as they unravel the intricate web of artificial intelligence, machine learning, and the enigmatic ChatGPT. From the nuanced world of AI advertising, exploring the subtle distinctions between seemingly similar data segments, to personal algorithm-taming tales from TikTok, this episode is a journey through the digital landscape that shapes our online experiences. Lisa and Laura navigate through the complexities and curiosities of AI, offering a candid peek into the world where data, user experience, and ethical considerations collide. Engage with them as they explore the unseen, yet ever-present, influence of algorithms in our digital interactions, and ponder upon the balance between technology and authentic communication.

Chapters:

  • 00:00:00 Navigating the Obscure: Relying on Mysterious Algorithms for Audience Targeting in Marketing
  • 00:02:51 Decoding Preferences: Harnessing the Power of AI to Predict User Desires
  • 00:05:28 Leveraging Anonymous Data: Advantages Over ChatGPT in Marketing Strategies
  • 00:08:07 Conquering the TikTok Algorithm: Balancing Cats, Baking, and Content Preferences
  • 00:09:25 ChatGPT’s Quirks: Discussing Its Tendency Towards Verbose and Inefficient Communication
  • 00:10:02 Evaluating ChatGPT: A Critique on its Less-than-Ideal Suitability for Crafting Dating Profiles

Links and Resources:

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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