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Published on:

16th Oct 2023

Unveiling the Secrets of Effective Billboards

We are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboards influence our decisions. Whether it's an upcoming movie, a new exhibit at MoPOP, or a brand's tagline, discover how billboards play a pivotal role in shaping our consumer journey.

Chapters:

  • 00:00:00 - Introduction: The Modern Power of Billboards in Marketing
  • 00:01:58 - Integrating Billboards with Digital: The Seamless Link to Paid Search
  • 00:03:02 - Designing Effective Billboards: The Art of Simplicity and Clear Messaging
  • 00:06:07 - Measuring Impact: Techniques to Track Billboard and TV Ad Performance
  • 00:07:11 - Data Dive: Analyzing the Reach of National vs. Local TV Ads through Google Analytics

Links and Resources:

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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