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Published on:

16th Oct 2023

Unveiling the Secrets of Effective Billboards

We are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboards influence our decisions. Whether it's an upcoming movie, a new exhibit at MoPOP, or a brand's tagline, discover how billboards play a pivotal role in shaping our consumer journey.

Chapters:

  • 00:00:00 - Introduction: The Modern Power of Billboards in Marketing
  • 00:01:58 - Integrating Billboards with Digital: The Seamless Link to Paid Search
  • 00:03:02 - Designing Effective Billboards: The Art of Simplicity and Clear Messaging
  • 00:06:07 - Measuring Impact: Techniques to Track Billboard and TV Ad Performance
  • 00:07:11 - Data Dive: Analyzing the Reach of National vs. Local TV Ads through Google Analytics

Links and Resources:

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. We unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned marketing professional, or just interested in the dynamics of digital advertising, this podcast is your playbook for paid media mastery.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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