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Published on:

11th Oct 2023

The RFP Conundrum: How Specific Should You Be?

Laura and Lisa delve deep into the intricacies of media campaigns, emphasizing the importance of collaboration and understanding internal capabilities. They discuss the challenges of running paid social campaigns, the nuances of addressing audience concerns, and the pitfalls of not being specific in RFPs. Using the Volkswagen Bug as a case study, they highlight the significance of targeting the right audience. This episode is a must-listen for anyone looking to gain insights into the ever-evolving world of media strategy.

Chapters:

  • 00:00:00 - Introduction: The Art of Crafting Effective Media Campaigns
  • 00:01:51 - Navigating Paid Social Campaigns: Addressing Concerns and Utilizing Internal Capabilities
  • 00:03:07 - Clarifying RFPs: The Importance of Specificity and Clear Communication
  • 00:07:06 - Targeting Mastery: Volkswagen Bug's Lesson on Audience-Centric Strategy

Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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