full

full
Published on:

25th Sep 2023

Pixels, PII, HIPAA… and Identity Theft?

Laura and Lisa dive into the intricate world of data privacy, tracking pixels, and the potential implications in the healthcare sector. With a spotlight on Virginia Mason and the broader implications of Google Analytics, they navigate the nuances of personally identifiable information and the ethical considerations surrounding it. From the potential pitfalls of HIPAA violations to the debate on tracking versus retargeting pixels, this episode offers a comprehensive look at the digital footprints we leave behind and the challenges of safeguarding our online identities.

Chapters:

  • 00:00:00 - Navigating Data Privacy: The Landscape of Tracking Pixels in Healthcare
  • 00:02:04 - Behind the Pixels: Ensuring Anonymity in Data Collection
  • 00:04:17 - Triangulated Pixel Data: Balancing Healthcare Insights and Personal Privacy
  • 00:08:31 - Debunked: Separating Myths from Reality about Tracking in Healthcare Sector

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes + Apple Podcasts and leave us a review!


Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Paid Media Playbook

About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

Profile picture for Laura Szczes
Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

Profile picture for Lisa Wekellis