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Published on:

18th Sep 2023

Making the Most of Video in Your Media Strategy

Lisa and Laura delve into the transformative power of video in the realm of marketing and advertising. They shed light on the challenges brands face in producing video content, emphasizing its unparalleled impact on audience engagement. While acknowledging the hurdles, both experts underscore the undeniable benefits of video, even when created from simple stills. As they navigate the intricacies of video production, they offer insights into its effectiveness, urging brands to embrace this dynamic medium.

Chapters:

  • 00:00:00 - Dive into the World of Video Marketing: The Modern Game Changer
  • 00:02:30 - Harnessing Video's Potential: Boosting Engagement and Click-Through Rates
  • 00:04:06 - Decoding Video Efficacy: Do Videos Influence Impulse Purchases?
  • 00:06:06 - The Intricacies of Video Production: The Importance of Efficient Editing
  • 00:07:27 - Making the Case for Video: The ROI of Rich Media Content

Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. Each week, we unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned marketing professional, or just interested in the dynamics of digital advertising, this podcast is your playbook for paid media mastery.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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