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Published on:

18th Sep 2023

Making the Most of Video in Your Media Strategy

Lisa and Laura delve into the transformative power of video in the realm of marketing and advertising. They shed light on the challenges brands face in producing video content, emphasizing its unparalleled impact on audience engagement. While acknowledging the hurdles, both experts underscore the undeniable benefits of video, even when created from simple stills. As they navigate the intricacies of video production, they offer insights into its effectiveness, urging brands to embrace this dynamic medium.

Chapters:

  • 00:00:00 - Dive into the World of Video Marketing: The Modern Game Changer
  • 00:02:30 - Harnessing Video's Potential: Boosting Engagement and Click-Through Rates
  • 00:04:06 - Decoding Video Efficacy: Do Videos Influence Impulse Purchases?
  • 00:06:06 - The Intricacies of Video Production: The Importance of Efficient Editing
  • 00:07:27 - Making the Case for Video: The ROI of Rich Media Content

Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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