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Published on:

11th Sep 2023

Metrics to Mastery: Unveiling the Media Landscape

Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdotes and industry insights, this episode promises a deep dive into the world of media, offering listeners a unique perspective on the balance between expertise and entrepreneurship.

Chapters:

  • 00:00:00 - Dive into the World of Paid Media: Laura's Entrepreneurial Journey
  • 00:04:45 - From Media Expert to Agency Owner: Tapping into Existing Relationships
  • 00:07:06 - The Evolution of Media Buying: Adapting to the Digital Landscape
  • 00:10:11 - Setting the Stage: Blueprint for Agency Growth and Future Aspirations

Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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