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Published on:

5th Apr 2024

Trailblazing Through Industries: Roller Derby, Cannabis, and Beyond with Jessica Ivey

Join us in this episode of the Paid Media Playbook as we dive into the fascinating journey of Jessica Ivy, a seasoned marketing director with a diverse background spanning from commercial architecture to roller derby, cannabis, and sexual wellness industries. Jessica shares her insights into how her unconventional path has shaped her marketing strategies and approaches. From grassroots marketing tactics in roller derby to navigating the complexities of advertising in the cannabis industry, Jessica's experiences offer valuable lessons for marketers in any field.

Chapters:

  • Introduction and Roller Derby Roots (00:00 - 07:30)
  • Navigating the Cannabis Industry (07:31 - 14:00)
  • Shifting to Sexual Wellness (14:01 - 21:00)
  • Marketing Strategies During the Pandemic and Conclusion (21:01 - 28:07)



Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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