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Published on:

30th Mar 2024

Pike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting Legacy

Join us on the Paid Media Playbook podcast as we sit down with Amy Wallsmith, the Marketing Director of the iconic Pike Place Market. In this insightful episode, Amy shares her remarkable career journey, from discovering her passion for marketing to spearheading innovative strategies for new markets in her previous roles, and now, steering through the challenges posed by the COVID-19 pandemic at Pike Place Market.

Amy delves into the intricacies of building effective marketing campaigns, drawing from her experiences and discussing her favorite types of media and marketing techniques. From the power of social media to the importance of adapting strategies in a changing landscape, Amy provides valuable insights for marketers and entrepreneurs alike.

Moreover, Amy sheds light on the profound impact of COVID-19 on Pike Place Market, revealing the strategies employed to navigate these unprecedented times while preserving the market's rich legacy. Tune in as we explore Amy's journey, her passion for marketing, and her dedication to building a lasting legacy for one of Seattle's most beloved landmarks.




Chapters:


  • Introduction and Career Journey (0:00 - 05:00): Introduce Amy Walsmith and delve into her journey of discovering her passion for marketing and finding her career path.
  • Marketing Strategies for New Markets (05:00 - 10:00): Explore Amy's experiences in developing marketing strategies for new markets in her past roles, highlighting key approaches and challenges encountered.
  • Adapting to COVID-19 Challenges (10:00 - 15:00): Discuss the impact of COVID-19 on Pike Place Market and the strategies Amy implemented to navigate the challenges posed by the pandemic.
  • Favorite Media and Marketing Techniques (15:00 - 20:00): Explore Amy's preferred media and marketing techniques, discussing their effectiveness and relevance in today's digital landscape.
  • Building a Lasting Legacy for Pike Place Market (20:00 - 30:00): Dive into Amy's vision for building a lasting legacy for Pike Place Market, considering its historical significance and future direction.



Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. We unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned marketing professional, or just interested in the dynamics of digital advertising, this podcast is your playbook for paid media mastery.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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