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Published on:

1st May 2024

From Assumptions to Alignment: Strategies for Marketing Success with Evan Dunn

In this episode of the Double Z Media podcast "The Paid Media Playbook," join us as we dive into the intricacies of assumption management and alignment in marketing strategies with Evan Dunn, Head of Marketing at Service Bell. Evan shares insights on how clarity and alignment can be achieved swiftly by addressing assumptions head-on, fostering a collaborative environment where ideas flourish. Tune in for valuable advice on navigating B2B marketing and gaining alignment with senior leadership.

Chapters:


  • Introduction
  • 00:00 - Welcome to "The Paid Media Playbook" podcast by Double Z Media & Introduction of Evan Dunn, Head of Marketing at Service Bell.
  • Addressing Assumptions in Marketing
  • 05:45 - Importance of addressing assumptions.
  • 08:10 - Strategies for fostering collaborative solutions.
  • 09:02 - Clarifying assumptions for alignment.
  • Navigating B2B Marketing
  • 11:20 - Contrasting B2B and B2C marketing.
  • 13:05 - Advice for gaining alignment in B2B strategies.
  • Key Takeaways
  • 20:30 - Recap of key insights from the discussion.
  • Closing and Farewell
  • 22:45 - Thanking Evan for his valuable insights.



Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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