The Hidden Costs of DIY: Why Hiring Experts Pays Off

In this episode of The Paid Media Playbook, Laura and Lisa dive into the often-overlooked pitfalls of DIY projects. Reflecting on their recent home improvement endeavors, they highlight how a small mistake can cause significant delays and headaches. Drawing parallels to the world of paid media, they discuss how hiring an expert can save valuable time and prevent costly errors. With over 25 years of experience, they explain how their agency helps CMOs and Marketing Directors avoid common pitfalls, ensuring efficient and effective campaign management. Tune in for insightful anecdotes and practical advice on leveraging expertise for success.

Chapters:

00:00 - 02:00 - Introduction & Personal Stories

• Laura and Lisa share their recent DIY home projects and the challenges they faced.

02:01 - 07:00 - The Snowball Effect of DIY Mistakes

• Discussing how small errors can lead to significant project delays and increased costs. Drawing parallels between home DIY and managing paid media campaigns.

08:01 - 11:00 - The Value of Expertise

• How hiring a seasoned expert can save time and prevent costly mistakes in paid media.

11:01 - 13:00 - Client Examples

• Sharing success stories from their agency where expert intervention made a difference.

13:01 - 14:58 - Conclusion & Takeaways

• Key takeaways for CMOs and Marketing Directors on the benefits of hiring paid media experts.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!