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Published on:

3rd Jun 2024

Navigating the Evolving Landscape of Paid Media with Taylor Wells

Join hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B software, service organizations, and the importance of a holistic approach to demand generation. Gain valuable insights into overcoming challenges and identifying ideal clients in the ever-changing landscape of paid media.

Timestamps:

  • 00:00 - Introduction: Welcoming Taylor Wells to The Paid Media Playbook
  • 03:15 - Taylor's Background and Early Career Experiences in Paid Media
  • 11:45 - Navigating High-Value Enterprise Deals and Account-Based Marketing (ABM)
  • 23:20 - Overcoming Challenges and Advice to Young Media Professionals

Links and Resources:



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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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