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Published on:

18th Jul 2024

AI and Advertising: Navigating Future Trends with Steve Fawthrop

Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the integration of sales and marketing strategies, and the potential impact of AI on job markets. Whether you're a marketer, entrepreneur, or curious about the future of advertising, this episode offers valuable insights into harnessing AI for business growth.

Chapters:

(0:00 - 5:00) - Steve's Marketing Journey

(5:01 - 10:00) AI in Marketing: Integration and Impact

(10:01 - 16:04) Ethical Implications and Future Trends

Transcript

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About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.

‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.

About your hosts

Laura Szczes

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Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

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