full

full
Published on:

18th Jul 2024

AI and Advertising: Navigating Future Trends with Steve Fawthrop

Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the integration of sales and marketing strategies, and the potential impact of AI on job markets. Whether you're a marketer, entrepreneur, or curious about the future of advertising, this episode offers valuable insights into harnessing AI for business growth.

Chapters:

(0:00 - 5:00) - Steve's Marketing Journey

(5:01 - 10:00) AI in Marketing: Integration and Impact

(10:01 - 16:04) Ethical Implications and Future Trends

Transcript

in Seattle. I helped them in:

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Paid Media Playbook

About the Podcast

The Paid Media Playbook
Unlocking the Secrets of Successful Digital Marketing Strategies
Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. Each week, we unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned marketing professional, or just interested in the dynamics of digital advertising, this podcast is your playbook for paid media mastery.

About your hosts

Laura Szczes

Profile picture for Laura Szczes
Paid Media Agency Owner with over 25 years of Paid Media Strategy Experience. Based in Seattle and talking about Paid Media, Marketing, Clients, and the Pacific Northwest.

Lisa Wekellis

Profile picture for Lisa Wekellis